Nothing says Black Friday better than Kmart’s new set of GIF themed commercials. Kmart introduces a new term “giffing out” to help put a spin (or a loop) to the resurgence of the animated GIF. We first saw these on Buzzfeed and quickly fell in love with Kmart’s creativity and boldness. Kmart continues to redefine the ad space and use GIF Marketing to separate themselves from the overwhelming fire hose of media during the holidays.
Today we are thankful for creative professionals and companies like Kmart that go that extra mile to keep us entertained and willing to push the envelope. Will “giffing out” be the phrase of year in 2104? Maybe – who thought the “selfie” would have made it this far.